Taken from - ‘How to think like Steve Jobs’ - Daniel Smith.
Love him, hate him - either way, we can learn from him.....
Be an outsider:
For a man who attained enormous wealth he did a remarkable good job to avoid just becoming another white, middle aged man in a suit - he persuaded us that by buying Apple, we were taking a step towards asserting our own individuality and creativity... He believed that an outsider was truthfully what he was..
Follow your own road:
‘Your time is limited, so don’t waste it living someone else’s life. Don’t let the noise of others’ opinions drown out your own inner voice. And most importantly, have the courage to follow your heart and intuition’.
Meet the right people:
‘Innovation comes from people meeting up in the hallways or calling each other at 10.30 at night with a new idea, or because they realised something that shoots holes in how we’ve been thinking about a problem’.
Find friends on the same wavelength/ask questions/network.
‘Technology is nothing. What’s important is that you have faith in people, that they’re basically good and smart, and if you give them tools, they’ll do wonderful things with them’.
‘Mine’ your life experiences:
‘Expose yourself to the best that things that humans have done so you can bring that experience into whatever it is you do’.
Be a survivor:
Always have a plan/stick to your guns/share what you need to/ (but keep your secrets safe) Seize opportunity/never stand still/Dream Big/look around for inspiration:
‘Small thinkers never do big things’
Your work is going to ﬁll a large part of your life, and the only way to be truly satisﬁed is to do what you believe is great work. And the only way to do great work is to love what you do’.
Take pride/demand perfection/stay focused. Build a winning team: Don’t lose your cool/don’t lose perspective.
Master the money (so it doesn’t master you):
‘Being the richest man in the cemetery doesn’t matter to me.... going to bed at night saying we’ve done something wonderful.... that’s what matters to me’
Be fair/share and share alike/watch your bottom line.
Don’t sideline design:
‘Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected‘ Keep it simple/evolve - iterate - improve/remember, there is no such thing as a bad idea..
Sell the dream:
‘Here’s to the crazy ones. The misﬁts, the rebels, the troublemakers. The round pegs in the square holes. The ones who see things differently. they’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world are the ones who do’.
by TBWA/Chiat/Day for Apple.
Turn adversity into advantage:
‘Sometimes life hits you in the head with a brick, don’t lose faith’.
Know when to tear up the blueprints/create the space for creativity (the system is that there is no system) trust your instincts.... but respect your customers.
‘Re-imagine the market place, we’re always thinking about new markets we could enter’.
Establish a work-life balance:
‘Your work is going to ﬁll a large part of your life, and the only way to be truly satisﬁed is to do what you believe is great work’.
‘We don’t get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know?’
‘I have looked in the mirror every morning and asked myself, ‘if today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “no” for too many days in a row, I know I need to change something’.
Thank you Angela, thank you Steve Jobs.
― Apple Inc.
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